Aurora is an accomplished Talent and Entertainment Executive, and Creative Consultant with extensive experience and achievements in music, media, digital marketing and entertainment.
Aurora began her career in the music business holding A&R jobs at EMI Music, Capitol Music Group and a few prominent publishing companies, working alongside notable artists such as Katy Perry, Norah Jones, Coldplay, 30 Seconds To Mars. Since then, Aurora has had placements within all of the major labels, having placed and/or creatively contributed to over 100 songs with major label artists, labels and TV networks worldwide. Projects that Aurora creatively contributed to have went on to sell millions of records, reached #1 on the Billboard charts and #1 on Latin Radio, were synced in major movies and tv shows worldwide and featured on various soundtracks. She’s placed and/or creatively contributed with her clients to singles that have sold millions of records with artists such as Marc Anthony, Will Smith, Bad Bunny, Jennifer Lopez, Prince Royce, Jidenna, Kaskade, Girls Generation, Gente De Zona, Anahi, Deborah Cox, Juan Magan, Abraham Mateo, Wanessa, AURYN, BoA, Ryan Cabrera, Christina Grimmie, Kat Deluna, Jane XO, Starbucks, Sprint, The World Cup, Future Movie Soundtrack, 711, E!, WeTv, CMT, Bravo, VH1 and MTV, and many more.
In five years at Rolen Group, Aurora successfully negotiated over 250+ brand deals with Fortune 500 companies such as MAC, Forever 21, Sephora, Smashbox, Revlon, Armani Exchange, Rebecca Minkoff, Tarte, Benefit Cosmetics, Physicians Formula, Pac Sun, Fashion Nova, Pretty Little Thing, BooHoo, L’Oreal, Maybelline, NYX, Anastasia Beverly Hills, to name a few. On the music front, her intuition and success have led her clients to receive multiple awards, most notably a single that went double platinum with Jennifer Lopez, 2 singles that went Platinum, and 3 singles that went Gold with artists worldwide certified by the Recording Industry Association of America (RIAA). For the Rolen Group talent roster, Aurora has brought in and executed high level publishing and record deals at Warner Chappell, Universal Music, Ultra Music, SONY Music, Big Yellow Dog, Budde Publishing, PRMD, Robbins Entertainment, and Monstercat, to name a few.