assets:

TALENT ASSETS

We collaborate with our clients to build a portfolio of client IP that ranges from products, to apparel collections, film and tv, apps, video games and beyond. We work creatively with our talent so that these assets fit with their creative vision while also being commercially viable, and receptive by the market at large. And for clients that are interested in exploring different verticals beyond their primary area of influence, we will work closely with our talent to strategize on how to penetrate different markets.

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Select Case Studies

Bedoya Beauty x Walmart
Products + Licensing

Rolen Group and Isabel Bedoya teamed up to develop and launch Bedoya Beauty, an affordable makeup line distributed in hundreds of Walmart stores across the United States. The first collection showcased three different eyeshadow palettes, lipsticks, and highlighters, developed and creatively directed by Isabel Bedoya.

Amalie Star x NA-KD
Products + Licensing

Sustainable fashion wear company NA-KD partnered with Amalie Star to release three collections featuring seasonal pieces designed by Amalie. Her first collection received thousands of orders and sold out in less than a month.

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Blair Walnuts x Enroute Jewelry
Products + Licensing

Blair Walnuts partnered with Enroute Jewelry to co-create a jewelry collection consisting of body chains, necklaces, and rings. Blair's first collection did so well that she is currently in development with Enroute for a second collection to launch later this year.

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Lexie Lombard x Ana Luisa Jewelry
Products + Licensing

Lexie Lombard worked alongside Ana Luisa to develop and launch a matching necklace and earring set. The collection sold over a thousand pairs to date and is continuously a top seller on Ana Luisa's website.

The Lightweights x Joe Vulpis
Podcast

Launched in 2021, The Lightweights is the brainchild of Joe Vulpis and Ilya Feddy distributed by Anchor/Spotify. The dynamic duo keep listeners on their toes each week, one week they're sending $10,000 to a lucky listener, the next they're leaking their phone numbers and getting surprise calls on air. Although their tag line says they don't know what they're doing, we think they're on to something; they sure know how to host an entertaining podcast. They've frequently been trending on the Apple and Spotify comedy podcast charts and it's only up from here.

Google Find Your Scene Commercial
Commercial

Google teamed up with TJ Lee as part of their "Find Your Scene" commercial and featured TJ's travels and her delicious food content to millions in this global advertisement.

Make Me Over, Make Me Under
TV Show

Rolen Group and Isabel Bedoya teamed up with Studio 71 and Red Arrow Productions to produce "Make Me Over, Make Me Under," a digital tv series distributed on Facebook Watch. Beauty guru Isabel Bedoya is coming to the rescue of those who struggle to glam up, and those who just don't know when enough is enough. We'll follow Isabel as she makes over one subject from drab to fab, then shifts to make under the other subject who desperately needs to tone it down all to ensure they can embrace their new-found confidence.