Team

Olivia is an accomplished Talent Manager and Creative Director, working closely with Aurora to execute daily activities for Rolen Group’s digital and music roster. She ensures that every brand campaign, song pitch, strategic plan, social post (and so much more) is developed and delivered with top-notch quality and creativity.

At Rolen Group, Olivia has overseen over 200+ digital campaigns with companies such as Revlon, Rebecca Minkoff, Amazon Prime, PacSun, Armani Exchange, Forever 21, Riley Rose, TheRealReal, Belif, HelloFresh, GlassesUSA, Audible and much more. On the music side, she has worked with major labels such as Warner Records, Sony and Universal and independent labels such as Enhanced Music to help cast their digital campaigns as well.

As an A&R at her previous role at the music publishing company, Reservoir, Olivia was responsible for pitching and placing songs at major labels for hundreds of songwriters and producers, creatively contributing to a handful of major placements worldwide. Previous to working in music publishing, Olivia worked in publicity, successfully placing her clients in dozens of top publications.

Olivia was responsible for signing the co-writer of Daya’s “Sit Still Look Pretty” and A Great Big World and Christina Aguilera’s “Say Something” to Reservoir, which has been Grammy nominated and sold millions of records to date.

On the digital front, Olivia is YouTube Certified in CMS for music rights and has contributed to growing one of her previous employers revenue growth by 500% in one year. Olivia has signed and developed clients at Rolen Group who have received millions of impressions and has produced, ran and supported successful brand campaigns for over 500+ brands.

Aurora is an accomplished Entertainment Executive, Talent Manager and Creative Consultant with experience and achievements in music, entertainment and original content. Aurora began her career in entertainment holding A&R jobs at EMI Music, Capitol Music Group and a few prominent publishing companies, working alongside notable artists such as Katy Perry, Norah Jones, Coldplay, 30 Seconds To Mars. After leaving the major system Aurora started a record label signing influencers to single song deals that massed millions of streams. While A&R'ing and Marketing the releases, simultaneously, Aurora began managing music talent and content creators, launching Rolen Group in 2013, finding ways to intersect both worlds.

Since then, Rolen Group has grown into a premiere management company representing clients in both the music and digital space, generating billions of streams for Rolen’s music roster and millions of impressions for Rolen’s digital roster. Projects that Aurora creatively contributed to have went on to go double platinum, reach #1 on Billboard and radio and have been synced on major movies and TV shows worldwide. Her efforts have contributed to her clients winning BMI Awards and receiving Grammy nominations. She’s placed and creatively contributed to singles that have sold millions of records for artists such as Jennifer Lopez, Tiesto, Marc Anthony, Will Smith, Bad Bunny, Becky G, R3HAB, Prince Royce, Kaskade, Girls Generation, Starbucks, Sprint, The World Cup, 711, E!, WeTv, Bravo, VH1 and MTV, to name a few.

While at Rolen Group, Aurora and her team have successfully produced and ran campaigns for 1,000+ brands such as MAC, Forever 21, Amazon, Sephora, Audi, Victoria's Secret, Revlon, Armani Exchange, Rebecca Minkoff, Pac Sun, L’Oreal, Maybelline, NYX, Wet N Wild, Rimmel London, amongst many more. Her contributions have helped her clients become nominated for Shorty and AIA Awards. She's also been behind several global campaigns where her clients were faces of campaigns in Target, CVS, Walgreens, Duane Reade, Riley Rose, Forever 21 and Ulta.

Aurora Pfeiffer
FOUNDER AND PRESIDENT

Olivia Zhou
DIRECTOR, TALENT & PARTNERSHIPS